Coupons allow you to offer discounts on various plans and subscriptions. Either a fixed price or a percentage value could be offered as a deduction when the user makes use of this coupon. Additionally, there are options to set the validity(start and end date) of the coupon and per-user limit restrictions, and overall usage restrictions. Marketing the coupons from AT is not possible at the moment. Clients might want to market the coupons from their marketing channels.