Schemas help search engines better understand the content on your website. By using structured data (schemas), publishers can improve how their content appears in search results and enable enhanced search features like rich results.

What are Schemas?
Schemas are a type of structured data markup that help search engines understand the context and meaning of the content on a webpage.

They are typically implemented using Schema.org vocabulary in JSON-LD format, which allows search engines like Google to interpret content more accurately.
For example, a news article page can include structured information such as:

• Headline
• Author
• Publication date
• Image
• Publisher

This structured data helps search engines identify that the page represents a news article rather than a generic webpage.

How Are Schemas Helpful?

Schemas provide several benefits for publishers:

1. Improved Search Visibility: Structured data helps search engines better understand your content, increasing the chances of appearing in relevant search results.

2. Rich Results in Search: Schemas can enable rich results, such as:

• Article cards
• Top Stories placement
• Enhanced search listings with images and metadata

3. Better Content Indexing: Search engines can index and categorize your content more accurately.

4. Higher Click-Through Rates: Enhanced search appearances often attract more attention and may lead to higher click-through rates.

Schemas Supported in Quintype

Quintype supports several commonly used schemas for news and publishing websites.

• Article Schema
  Used for standard news or editorial stories.
  Includes fields such as headline, author, image, and publication date.
   
• NewsArticle Schema
  Optimized for news content and used by search engines for Top Stories eligibility.
   
• LiveBlogPosting Schema
  Used for live blogs and real-time coverage, such as elections, sports events, or breaking news.
   
• BreadcrumbList Schema
  Helps search engines understand the navigation structure of a page.
   
• Organization Schema
  Provides information about the publisher or media organization.
   
• WebSite Schema
  Provides information about the website itself and helps enable features like search box integration in search results.

How to Verify Schema Implementation

You can verify schemas using Google's testing tools:

1. Google Rich Results Test
2. Schema Markup Validator
3. Simply paste the page URL to check if the structured data is detected and valid.

What Should Be Done if Additional Schemas Are Required?

If you need additional schema types that are not currently supported:

Reach out to Quintype Support and share the following details:

• Website URL
• Page type where schema is required
• The schema type needed (for example:Story page, VideoObject, Event, etc.)
• Business use case for adding the schema

Support will review the request with the Product team.

If the request aligns with the platform roadmap and technical feasibility, the Product team may evaluate adding support for the schema in a future update.